Choice Navigation Assessment for Mass Customization
نویسندگان
چکیده
In mass customization, the capability Choice Navigation which is defined as the ability to support customers in identifying their own solutions while minimizing the burden of choice, is essential to market high variety product portfolios effectively. We argue that there is a need for methods which can assess a company’s choice navigation and their capability to develop it. Through literature study and analysis of choice navigation characteristics a number of metrics are described which can be used for assessment. The metrics are evaluated and analyzed to be applied as KPI’s to help MC companies prioritize efforts in business improvement.
منابع مشابه
Choice Navigation: Towards a Methodology for Performance Assessment
Based on the increased demand for product customization and the intensified competition, manufacturing companies are today more than ever required to deliver product variants in an efficient manner. Research on mass customization has, up until now, primarily focused on clarifying the organizational capabilities defining successful mass customizers. Choice navigation is identified as one of the ...
متن کاملCollaborative Product Development and Customization: a Platform-based Strategy and Implementation
Mass customization and global economic collaboration drive the product development and management beyond internal enterprise to cover the whole product value chain. This paper presents a platform-based strategy and approach for collaborative product development and customization. The implementation of this strategy takes 1) the product platform as the core, 2) the view/search engine and rule-ba...
متن کاملToward Customized Care; Comment on “(Re) Making the Procrustean Bed? Standardization and Customization as Competing Logics in Healthcare”
Patients want their personal needs to be taken into account. Accordingly, the management of care has long involved some degree of personalization. In recent times, patients’ wishes have become more pressing in a moving context. As the population ages, the number of patients requiring sophisticated combinations of longterm care is rising. Moreover, we are witnessing previously unvoiced demands, ...
متن کاملTowards an Understanding of How the Capabilities Deployed by a Web-based Sales Configurator Can Increase the Benefits of Possessing a Mass-Customized Product
Manufacturers that adopt mass customization are paying a growing attention to understanding not only how product customization can be delivered efficiently, but also how this strategy can create value for their customers. As reported in literature, the customer-perceived value of a mass-customized product also depends on the uniqueness and self-expressiveness benefits that a customer may experi...
متن کاملMass Customization
Mass customization can be defined as producing goods and services to meet individual customer’s needs with near mass production efficiency [1]. This term was coined to parallel mass production that relied on producing large volumes of identical products like the Ford Model T line. The fundamental difference between mass production and mass customization is in the amount of product variety that ...
متن کاملذخیره در منابع من
با ذخیره ی این منبع در منابع من، دسترسی به آن را برای استفاده های بعدی آسان تر کنید
عنوان ژورنال:
دوره شماره
صفحات -
تاریخ انتشار 2013